As per Bloomberg’s Mark Gurman’s recent report, Apple is actively working on artificial intelligence tools aimed at competing with industry leaders like OpenAI and Google. Within their development efforts, the tech giant has developed a chatbot, internally dubbed “Apple GPT” by some engineers. Although the company has not finalized its plans for consumer release, sources suggest that Apple is targeting a major AI-related announcement sometime next year.
The “Ajax” Framework
According to Bloomberg’s report, Apple has developed its proprietary framework, codenamed “Ajax,” to construct expansive language models similar to AI-based systems like OpenAI’s ChatGPT and Google’s Bard. Running on Google Cloud and built with Google JAX, the search giant’s machine learning framework, Ajax serves as the foundation for Apple’s internal ChatGPT-style tool. This move showcases Apple’s commitment to building powerful AI tools and competing in the language model landscape.
After receiving a request for comment, Apple did not provide an immediate response.
The initial internal deployment of the chatbot was temporarily suspended due to security apprehensions related to generative AI. However, Apple has now expanded access to the chatbot, granting it to more employees. Nevertheless, gaining access to the chatbot still requires special approval. According to Bloomberg, any output generated by the chatbot cannot be utilized to develop features intended for customers.
AI Machine Learning & The Hunt for Manpower
Apple employees are utilizing the chatbot to aid in product prototyping, benefiting from its ability to summarize text and answer questions based on its training data.
The chatbot developed by Apple shares similarities with existing commercial offerings like Bard, ChatGPT, and Bing AI, lacking any distinctive additional features.
This information emerges as Apple actively seeks to bolster its generative AI capabilities. The company has recently posted several job listings on its career page, specifically seeking experts in generative AI. These job postings target engineers with a profound understanding of large language models and generative AI.
The Race is ON
While companies like Google, Microsoft, and Meta have rapidly introduced generative AI products to the public, Apple has maintained a relatively reserved stance in the AI domain. Despite integrating AI features into its products and apps over the years, Apple is now striving to meet the growing consumer demand for generative AI tools, which can assist with tasks such as drafting essays and generating images.
According to the report, Apple is emphasizing its efforts to address potential privacy concerns associated with artificial intelligence. CEO Tim Cook has stated that while the company will expand its AI offerings, it will do so thoughtfully and with careful consideration.
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